Category
Marketing
It Only Looks Like I Stopped Blogging
A lot of people have recently been asking me why I’ve stopped blogging. The answer is simple; I haven’t stopped. I’ve simply…
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Ever Cook a Thanksgiving Turkey Using a Recipe for Sushi?
The Difference Between Goals and Objectives It’s amazing how many people just throw up a website without having a clear idea about…
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The Fault in Our Marketing
Is poor marketing to blame when Tom Cruise gets trounced at the Box Office? I used to work in Hollywood and still…
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Is Half of Marketing in Just Showing Up?
Targeted marketing is critical, but prospects need to have somewhere to go. The goal of marketing is getting qualified prospects to take…
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How My Fridge Manages My Milk Subscription
A fascinating post on Mashable called, “Advertising’s Next Frontier: The Internet of Everything,” talks about the opportunities and potential for advertisers on…
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Respect Your Customers (Lesson 4)
Series: 4 Marketing Lessons from a Trip to Italy (Part 4 of 4) How the Real World can Teach You About Marketing In this…
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How to Stand Out from the Competition (Lesson 3)
Series: 4 Marketing Lessons from a Trip to Italy (Part 3 of 4) How the Real World can Teach You About Marketing So far…
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Using Marketing to Create Barriers to Entry (Lesson 2)
Series: 4 Marketing Lessons from a Trip to Italy (Part 2 of 4) How the Real World can Teach You About Marketing Yesterday, I…
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Be Where Your Customers Are (Lesson 1)
Series: 4 Marketing Lessons from a Trip to Italy (Part 1 of 4) How the Real World can Teach You About Marketing One of…
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When Good Headlines Go Bad (or, Oops! Did I Say That?)
Back on January 9th, I posted on this site an article with the title, “Are 947 Marketing Tools Enough?” The article…
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