My Latest News & Posts
NEW STUFF COMING!!!
This is just a short message to let you know that, after a ridiculously long hiatus, I’m working on a new site with lots of new content. It’ll be here soon.
Read MoreIt Only Looks Like I Stopped Blogging
A lot of people have recently been asking me why I’ve stopped blogging. The answer is simple; I haven’t stopped. I’ve simply reprioritized my writing time. Once upon a time, I worked in Hollywood (Paramount, Warner Bros., etc.) and was just starting to break through …
Read MoreDon’t You Know Your Own Email Address?
Seriously, do you know it? Because someone obviously doesn’t. Read on to find out what I’m talking about. When doing business online, it’s really very, very important to type your email address correctly. Since last spring, I have received everything from general emails and newsletters …
Read MoreEver Cook a Thanksgiving Turkey Using a Recipe for Sushi?
The Difference Between Goals and Objectives It’s amazing how many people just throw up a website without having a clear idea about their Goals and Objectives. While a website is a necessity, you’ve got to ask yourself a few, very important questions before you begin. …
Read MoreThe Fault in Our Marketing
Is poor marketing to blame when Tom Cruise gets trounced at the Box Office? I used to work in Hollywood and still love following the financial performance of films at the box office. Every week, the studios roll out their latest products and the opening …
Read More6 Reasons Why Exclusive Game Apps Set a Dangerous Precedent
It will cause long-term risks for some developers, and users. The Wall Street Journal reported that tech giants Apple and Google have been cutting deals with various game developers offering prominent marketing space on their respective app stores in exchange for exclusivity. On the surface, …
Read MoreIs Half of Marketing in Just Showing Up?
Targeted marketing is critical, but prospects need to have somewhere to go. The goal of marketing is getting qualified prospects to take a desired action after being exposed to your message. What that action is may vary depending on those goals, but nothing is going …
Read MoreThe Reason Why Twitter is No Longer an Innovation Machine
I used to write a lot about Twitter for twitip.com. It was a new and exciting form of communication. Twitter was innovative, not only for what it was, but for the way that it encouraged and breed that innovation. At one point, there were hundreds …
Read MoreHow My Fridge Manages My Milk Subscription
A fascinating post on Mashable called, “Advertising’s Next Frontier: The Internet of Everything,” talks about the opportunities and potential for advertisers on the emerging “Internet of Things” (or, IoT). For those who don’t know, the IoT any object from your shirt to your refrigerator all …
Read MoreRespect Your Customers (Lesson 4)
Series: 4 Marketing Lessons from a Trip to Italy (Part 4 of 4) How the Real World can Teach You About Marketing In this series: 4 Marketing Lessons from A Trip to Italy, we’ve discussed the importance of being where your customers are, creating barriers to entry, …
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