A lot of people have recently been asking me why I’ve stopped blogging. The answer is simple; I haven’t stopped. I’ve simply reprioritized my writing time. Once upon a time, I worked in Hollywood (Paramount, Warner Bros., etc.) and was just starting to break through as a screenwriter. While I got a few lines on… Continue reading It Only Looks Like I Stopped Blogging
Category: Blogging
Is Half of Marketing in Just Showing Up?
Targeted marketing is critical, but prospects need to have somewhere to go. The goal of marketing is getting qualified prospects to take a desired action after being exposed to your message. What that action is may vary depending on those goals, but nothing is going to happen if your prospects don’t see your message. To… Continue reading Is Half of Marketing in Just Showing Up?