Is Half of Marketing in Just Showing Up?
Targeted marketing is critical, but prospects need to have somewhere to go. The goal of marketing is getting qualified prospects to take a desired action after being exposed to your message. What that action is may vary depending on those goals, but nothing is going …
Read MoreThe Reason Why Twitter is No Longer an Innovation Machine
I used to write a lot about Twitter for twitip.com. It was a new and exciting form of communication. Twitter was innovative, not only for what it was, but for the way that it encouraged and breed that innovation. At one point, there were hundreds …
Read MoreHow My Fridge Manages My Milk Subscription
A fascinating post on Mashable called, “Advertising’s Next Frontier: The Internet of Everything,” talks about the opportunities and potential for advertisers on the emerging “Internet of Things” (or, IoT). For those who don’t know, the IoT any object from your shirt to your refrigerator all …
Read MoreRespect Your Customers (Lesson 4)
Series: 4 Marketing Lessons from a Trip to Italy (Part 4 of 4) How the Real World can Teach You About Marketing In this series: 4 Marketing Lessons from A Trip to Italy, we’ve discussed the importance of being where your customers are, creating barriers to entry, …
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