How to Stand Out from the Competition (Lesson 3)
Series: 4 Marketing Lessons from a Trip to Italy (Part 3 of 4) How the Real World can Teach You About Marketing So far in my 4 Marketing Lessons from A Trip to Italy series, we’ve discussed the importance of being both where your customers are and …
Read MoreUsing Marketing to Create Barriers to Entry (Lesson 2)
Series: 4 Marketing Lessons from a Trip to Italy (Part 2 of 4) How the Real World can Teach You About Marketing Yesterday, I discussed the need to Be Where Your Customers Are and learned that having a presence where your customers hang out can really pay …
Read MoreBe Where Your Customers Are (Lesson 1)
Series: 4 Marketing Lessons from a Trip to Italy (Part 1 of 4) How the Real World can Teach You About Marketing One of the (few) great things about having a wife who travels for business is that sometimes I get to join her. It’s a great …
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