When Good Headlines Go Bad (or, Oops! Did I Say That?)
Back on January 9th, I posted on this site an article with the title, “Are 947 Marketing Tools Enough?” The article was in response to the latest “marketing technology landscape supergraphic” by Scott Brinker, CTO of Ion Interactive. This year’s graphic was exceptional for two reasons: …
Read MoreNavigating the Marketing Tool Ecosystem
Scott Brinker, CTO of Ion Interactive has just released version 3.0 of his “marketing technology landscape supergraphic,” and it’s an eye-popper. In this latest version, Brinker identifies 947 companies who offer various tools to marketers (Brinker even admits that the “graphic is not comprehensive. It …
Read MoreTurn the “Polar Vortex” into a Marketing Win
If you live anywhere in the central or eastern United States, you’re currently experiencing a frigid Polar Vortex. For many types of businesses, this is also going to be a cold day at the registers; people are going to stay indoors where it’s warm. However, …
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