Case Study: Even When Engaged Late, Social Media can Effectively Market Events
A Case Study looking at how I used Social Media to promote an event with actor Robert Redford.
Read MoreDoes too Much Reliance on Viral Marketing Limit Growth Potential?
In his post “Advertising is the cost of being boring,” Andy Sernovitz states that if you please your customers by making a great product; they will talk about it and market your product for you, for free. But does too much reliance on viral marketing limit growth potential?
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