Is poor marketing to blame when Tom Cruise gets trounced at the Box Office? I used to work in Hollywood and still love following the financial performance of films at the box office. Every week, the studios roll out their latest products and the opening weekend’s box office performance has huge ramifications throughout the industry.… Continue reading The Fault in Our Marketing
Category: Viral Marketing
8 Tips for Building Inbound Marketing Momentum in 2014
For me, 2014 is going to be all about MOMENTUM! And of course, the accomplishments that MOMENTUM brings. I capitalized that word for a reason (but won’t do it again in this post) because just as momentum is critical to physics, it’s also critical to marketing. Although a very broad term, in marketing, momentum refers… Continue reading 8 Tips for Building Inbound Marketing Momentum in 2014
Create & Deploy Your Own QR Codes (Updated)
On November 10, 2011, I had the pleasure of presenting “Create & Deploy Your Own QR Codes” to a small class for the Center City Proprietor’s Association in Philadelphia. It was a really fun giving this presentation. If you’d like to see it, can download it from Slideshare.com (for some reason, embedding isn’t working –… Continue reading Create & Deploy Your Own QR Codes (Updated)
Create and Deploy Your Own QR Codes
You’ve heard about them. You’ve seen them around. They’re popping up everywhere. QR Codes are the latest rage, but what are they? How do you create them? How do you use them? What are they good for? Join me on Thursday, November 10, 2011 (12:00 – 1:30 PM) at the law firm of Caesar, Rivise, Bernstein,… Continue reading Create and Deploy Your Own QR Codes
Does too Much Reliance on Viral Marketing Limit Growth Potential?
In his post “Advertising is the cost of being boring,” Andy Sernovitz states that if you please your customers by making a great product; they will talk about it and market your product for you, for free. But does too much reliance on viral marketing limit growth potential?