The Fault in Our Marketing
Is poor marketing to blame when Tom Cruise gets trounced at the Box Office? I used to work in Hollywood and still love following the financial performance of films at the box office. Every week, the studios roll out their latest products and the opening …
Read MoreThe Reason Why Twitter is No Longer an Innovation Machine
I used to write a lot about Twitter for twitip.com. It was a new and exciting form of communication. Twitter was innovative, not only for what it was, but for the way that it encouraged and breed that innovation. At one point, there were hundreds …
Read MoreUsing Marketing to Create Barriers to Entry (Lesson 2)
Series: 4 Marketing Lessons from a Trip to Italy (Part 2 of 4) How the Real World can Teach You About Marketing Yesterday, I discussed the need to Be Where Your Customers Are and learned that having a presence where your customers hang out can really pay …
Read More6 Signs We’ve Entered the Post-Social Era
People like to label things; tall, short, first, second, Gen X, Gen Y, etc. It gives us a sense of order. The web gets categorized too. We’ve had Web 1.0, Web 2.0, The Semantic Web, Social Media, etc. While the distinctions are somewhat arbitrary, they …
Read MoreTwitter Changes its Name to TVitter
Deal with Comcast Signals Twitter to Become an Essential Utility I used to absolutely love Twitter. I joined in 2007, wrote for Twitip (read my posts here) and even dreamed about tweeting (obsessive, huh?). But then Twitter started screwing over its developer ecosystem (see Twitter …
Read MoreURGENT Message to Facebook Users
Facebook is changing their Data Use Policy and Statement of Rights and Responsibilities. These changes will directly impact your use of Facebook and what happens to your content. While Facebook is offering users the opportunity to vote on the outcome, they are also requiring more …
Read MoreCreate & Deploy Your Own QR Codes (Updated)
On November 10, 2011, I had the pleasure of presenting “Create & Deploy Your Own QR Codes” to a small class for the Center City Proprietor’s Association in Philadelphia. It was a really fun giving this presentation. If you’d like to see it, can download …
Read MoreCreate and Deploy Your Own QR Codes
You’ve heard about them. You’ve seen them around. They’re popping up everywhere. QR Codes are the latest rage, but what are they? How do you create them? How do you use them? What are they good for? Join me on Thursday, November 10, 2011 (12:00 – …
Read MoreInterview with Zombie Author Jonathan Maberry
I’ve been doing a lot of fiction writing recently; more than I’ve done in quite a few years. One of the things that’s inspired me, and which I’ve found fascinating, is how social media, tablets, e-readers and e-books are changing the publishing landscape. As a …
Read MoreWill Facebook become FaceBank?
In our Addicted to Social Media podcast #44, I mentioned that Facebook could become FaceBank. In this post I go into more detail on a fascinating possibility. Last week, it was announced that Goldman Sachs will invest $450 million in Facebook in addition to helping …
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