Scott Brinker, CTO of Ion Interactive has just released version 3.0 of his “marketing technology landscape supergraphic,” and it’s an eye-popper. In this latest version, Brinker identifies 947 companies who offer various tools to marketers (Brinker even admits that the “graphic is not comprehensive. It is just a sample”). That’s a lot of tools! Granted,… Continue reading Navigating the Marketing Tool Ecosystem
Category: Marketing
Turn the “Polar Vortex” into a Marketing Win
If you live anywhere in the central or eastern United States, you’re currently experiencing a frigid Polar Vortex. For many types of businesses, this is also going to be a cold day at the registers; people are going to stay indoors where it’s warm. However, there are many ways to take advantage of the cold… Continue reading Turn the “Polar Vortex” into a Marketing Win
8 Tips for Building Inbound Marketing Momentum in 2014
For me, 2014 is going to be all about MOMENTUM! And of course, the accomplishments that MOMENTUM brings. I capitalized that word for a reason (but won’t do it again in this post) because just as momentum is critical to physics, it’s also critical to marketing. Although a very broad term, in marketing, momentum refers… Continue reading 8 Tips for Building Inbound Marketing Momentum in 2014
Create & Deploy Your Own QR Codes (Updated)
On November 10, 2011, I had the pleasure of presenting “Create & Deploy Your Own QR Codes” to a small class for the Center City Proprietor’s Association in Philadelphia. It was a really fun giving this presentation. If you’d like to see it, can download it from Slideshare.com (for some reason, embedding isn’t working –… Continue reading Create & Deploy Your Own QR Codes (Updated)
Create and Deploy Your Own QR Codes
You’ve heard about them. You’ve seen them around. They’re popping up everywhere. QR Codes are the latest rage, but what are they? How do you create them? How do you use them? What are they good for? Join me on Thursday, November 10, 2011 (12:00 – 1:30 PM) at the law firm of Caesar, Rivise, Bernstein,… Continue reading Create and Deploy Your Own QR Codes
The Dangers of Facebook’s New Ad Display URLS
A new Facebook tool could actually make Facebook ads even more dangerous to click on.
AT&T Misses a HUGE Marketing Opportunity
How AT&T missed several opportunities to make money from me while also making me happy in the process.