Navigating the Marketing Tool Ecosystem
Scott Brinker, CTO of Ion Interactive has just released version 3.0 of his “marketing technology landscape supergraphic,” and it’s an eye-popper. In this latest version, Brinker identifies 947 companies who offer various tools to marketers (Brinker even admits that the “graphic is not comprehensive. It …
Read MoreTurn the “Polar Vortex” into a Marketing Win
If you live anywhere in the central or eastern United States, you’re currently experiencing a frigid Polar Vortex. For many types of businesses, this is also going to be a cold day at the registers; people are going to stay indoors where it’s warm. However, …
Read More8 Tips for Building Inbound Marketing Momentum in 2014
For me, 2014 is going to be all about MOMENTUM! And of course, the accomplishments that MOMENTUM brings. I capitalized that word for a reason (but won’t do it again in this post) because just as momentum is critical to physics, it’s also critical to …
Read MoreCreate & Deploy Your Own QR Codes (Updated)
On November 10, 2011, I had the pleasure of presenting “Create & Deploy Your Own QR Codes” to a small class for the Center City Proprietor’s Association in Philadelphia. It was a really fun giving this presentation. If you’d like to see it, can download …
Read MoreCreate and Deploy Your Own QR Codes
You’ve heard about them. You’ve seen them around. They’re popping up everywhere. QR Codes are the latest rage, but what are they? How do you create them? How do you use them? What are they good for? Join me on Thursday, November 10, 2011 (12:00 – …
Read MoreThe Dangers of Facebook’s New Ad Display URLS
A new Facebook tool could actually make Facebook ads even more dangerous to click on.
Read MoreAT&T Misses a HUGE Marketing Opportunity
How AT&T missed several opportunities to make money from me while also making me happy in the process.
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