It Only Looks Like I Stopped Blogging
A lot of people have recently been asking me why I’ve stopped blogging. The answer is simple; I haven’t stopped. I’ve simply reprioritized my writing time. Once upon a time, I worked in Hollywood (Paramount, Warner Bros., etc.) and was just starting to break through …
Read MoreEver Cook a Thanksgiving Turkey Using a Recipe for Sushi?
The Difference Between Goals and Objectives It’s amazing how many people just throw up a website without having a clear idea about their Goals and Objectives. While a website is a necessity, you’ve got to ask yourself a few, very important questions before you begin. …
Read MoreThe Fault in Our Marketing
Is poor marketing to blame when Tom Cruise gets trounced at the Box Office? I used to work in Hollywood and still love following the financial performance of films at the box office. Every week, the studios roll out their latest products and the opening …
Read MoreIs Half of Marketing in Just Showing Up?
Targeted marketing is critical, but prospects need to have somewhere to go. The goal of marketing is getting qualified prospects to take a desired action after being exposed to your message. What that action is may vary depending on those goals, but nothing is going …
Read MoreHow My Fridge Manages My Milk Subscription
A fascinating post on Mashable called, “Advertising’s Next Frontier: The Internet of Everything,” talks about the opportunities and potential for advertisers on the emerging “Internet of Things” (or, IoT). For those who don’t know, the IoT any object from your shirt to your refrigerator all …
Read MoreRespect Your Customers (Lesson 4)
Series: 4 Marketing Lessons from a Trip to Italy (Part 4 of 4) How the Real World can Teach You About Marketing In this series: 4 Marketing Lessons from A Trip to Italy, we’ve discussed the importance of being where your customers are, creating barriers to entry, …
Read MoreHow to Stand Out from the Competition (Lesson 3)
Series: 4 Marketing Lessons from a Trip to Italy (Part 3 of 4) How the Real World can Teach You About Marketing So far in my 4 Marketing Lessons from A Trip to Italy series, we’ve discussed the importance of being both where your customers are and …
Read MoreUsing Marketing to Create Barriers to Entry (Lesson 2)
Series: 4 Marketing Lessons from a Trip to Italy (Part 2 of 4) How the Real World can Teach You About Marketing Yesterday, I discussed the need to Be Where Your Customers Are and learned that having a presence where your customers hang out can really pay …
Read MoreBe Where Your Customers Are (Lesson 1)
Series: 4 Marketing Lessons from a Trip to Italy (Part 1 of 4) How the Real World can Teach You About Marketing One of the (few) great things about having a wife who travels for business is that sometimes I get to join her. It’s a great …
Read MoreWhen Good Headlines Go Bad (or, Oops! Did I Say That?)
Back on January 9th, I posted on this site an article with the title, “Are 947 Marketing Tools Enough?” The article was in response to the latest “marketing technology landscape supergraphic” by Scott Brinker, CTO of Ion Interactive. This year’s graphic was exceptional for two reasons: …
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