Series: 4 Marketing Lessons from a Trip to Italy (Part 4 of 4) How the Real World can Teach You About Marketing In this series: 4 Marketing Lessons from A Trip to Italy, we’ve discussed the importance of being where your customers are, creating barriers to entry, and the importance of differentiating yourself from your competition. Today,… Continue reading Respect Your Customers (Lesson 4)
Author: Neal Wiser
Hi, I’m Neal Wiser, President of Neal Wiser Consulting. I have 15+ years experience in the Interactive Marketing, Technology and Entertainment industries. My consulting practice is focused on maximizing results for both large and small clients ranging from Government and the Fortune 500 to small, “Mom & Pop” businesses. My clients have included Comcast, USPS, Hyundai, DreamWorks Studios, MLB, 20+ pharmaceutical brands & NASA. Click About Me to learn more.
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How to Stand Out from the Competition (Lesson 3)
Series: 4 Marketing Lessons from a Trip to Italy (Part 3 of 4) How the Real World can Teach You About Marketing So far in my 4 Marketing Lessons from A Trip to Italy series, we’ve discussed the importance of being both where your customers are and creating barriers to entry. Today I’ll discuss the importance of… Continue reading How to Stand Out from the Competition (Lesson 3)
Using Marketing to Create Barriers to Entry (Lesson 2)
Series: 4 Marketing Lessons from a Trip to Italy (Part 2 of 4) How the Real World can Teach You About Marketing Yesterday, I discussed the need to Be Where Your Customers Are and learned that having a presence where your customers hang out can really pay off. Of course, it helps if your competition is absent,… Continue reading Using Marketing to Create Barriers to Entry (Lesson 2)
Be Where Your Customers Are (Lesson 1)
Series: 4 Marketing Lessons from a Trip to Italy (Part 1 of 4) How the Real World can Teach You About Marketing One of the (few) great things about having a wife who travels for business is that sometimes I get to join her. It’s a great setup; she works for a few days (sometimes I’ll help)… Continue reading Be Where Your Customers Are (Lesson 1)
When Good Headlines Go Bad (or, Oops! Did I Say That?)
Back on January 9th, I posted on this site an article with the title, “Are 947 Marketing Tools Enough?” The article was in response to the latest “marketing technology landscape supergraphic” by Scott Brinker, CTO of Ion Interactive. This year’s graphic was exceptional for two reasons: It’s usual comprehensive analysis of the state of the marketing… Continue reading When Good Headlines Go Bad (or, Oops! Did I Say That?)
Navigating the Marketing Tool Ecosystem
Scott Brinker, CTO of Ion Interactive has just released version 3.0 of his “marketing technology landscape supergraphic,” and it’s an eye-popper. In this latest version, Brinker identifies 947 companies who offer various tools to marketers (Brinker even admits that the “graphic is not comprehensive. It is just a sample”). That’s a lot of tools! Granted,… Continue reading Navigating the Marketing Tool Ecosystem
Turn the “Polar Vortex” into a Marketing Win
If you live anywhere in the central or eastern United States, you’re currently experiencing a frigid Polar Vortex. For many types of businesses, this is also going to be a cold day at the registers; people are going to stay indoors where it’s warm. However, there are many ways to take advantage of the cold… Continue reading Turn the “Polar Vortex” into a Marketing Win
8 Tips for Building Inbound Marketing Momentum in 2014
For me, 2014 is going to be all about MOMENTUM! And of course, the accomplishments that MOMENTUM brings. I capitalized that word for a reason (but won’t do it again in this post) because just as momentum is critical to physics, it’s also critical to marketing. Although a very broad term, in marketing, momentum refers… Continue reading 8 Tips for Building Inbound Marketing Momentum in 2014
6 Signs We’ve Entered the Post-Social Era
People like to label things; tall, short, first, second, Gen X, Gen Y, etc. It gives us a sense of order. The web gets categorized too. We’ve had Web 1.0, Web 2.0, The Semantic Web, Social Media, etc. While the distinctions are somewhat arbitrary, they help to put things in perspective. Recently, I’ve been thinking… Continue reading 6 Signs We’ve Entered the Post-Social Era
Twitter Changes its Name to TVitter
Deal with Comcast Signals Twitter to Become an Essential Utility I used to absolutely love Twitter. I joined in 2007, wrote for Twitip (read my posts here) and even dreamed about tweeting (obsessive, huh?). But then Twitter started screwing over its developer ecosystem (see Twitter Commits Suicide -Twipocalypse Now Redux) and with the acquisition and… Continue reading Twitter Changes its Name to TVitter