How to Stand Out from the Competition (Lesson 3)
Series: 4 Marketing Lessons from a Trip to Italy (Part 3 of 4) How the Real World can Teach You About Marketing So far in my 4 Marketing Lessons from A Trip to Italy series, we’ve discussed the importance of being both where your customers are and …
Read MoreUsing Marketing to Create Barriers to Entry (Lesson 2)
Series: 4 Marketing Lessons from a Trip to Italy (Part 2 of 4) How the Real World can Teach You About Marketing Yesterday, I discussed the need to Be Where Your Customers Are and learned that having a presence where your customers hang out can really pay …
Read MoreBe Where Your Customers Are (Lesson 1)
Series: 4 Marketing Lessons from a Trip to Italy (Part 1 of 4) How the Real World can Teach You About Marketing One of the (few) great things about having a wife who travels for business is that sometimes I get to join her. It’s a great …
Read MoreWhen Good Headlines Go Bad (or, Oops! Did I Say That?)
Back on January 9th, I posted on this site an article with the title, “Are 947 Marketing Tools Enough?” The article was in response to the latest “marketing technology landscape supergraphic” by Scott Brinker, CTO of Ion Interactive. This year’s graphic was exceptional for two reasons: …
Read MoreNavigating the Marketing Tool Ecosystem
Scott Brinker, CTO of Ion Interactive has just released version 3.0 of his “marketing technology landscape supergraphic,” and it’s an eye-popper. In this latest version, Brinker identifies 947 companies who offer various tools to marketers (Brinker even admits that the “graphic is not comprehensive. It …
Read MoreTurn the “Polar Vortex” into a Marketing Win
If you live anywhere in the central or eastern United States, you’re currently experiencing a frigid Polar Vortex. For many types of businesses, this is also going to be a cold day at the registers; people are going to stay indoors where it’s warm. However, …
Read More8 Tips for Building Inbound Marketing Momentum in 2014
For me, 2014 is going to be all about MOMENTUM! And of course, the accomplishments that MOMENTUM brings. I capitalized that word for a reason (but won’t do it again in this post) because just as momentum is critical to physics, it’s also critical to …
Read More6 Signs We’ve Entered the Post-Social Era
People like to label things; tall, short, first, second, Gen X, Gen Y, etc. It gives us a sense of order. The web gets categorized too. We’ve had Web 1.0, Web 2.0, The Semantic Web, Social Media, etc. While the distinctions are somewhat arbitrary, they …
Read MoreTwitter Changes its Name to TVitter
Deal with Comcast Signals Twitter to Become an Essential Utility I used to absolutely love Twitter. I joined in 2007, wrote for Twitip (read my posts here) and even dreamed about tweeting (obsessive, huh?). But then Twitter started screwing over its developer ecosystem (see Twitter …
Read MoreLet the Countdown Begin. New Website FINALLY Coming!
Let the Countdown Begin New website FINALLY in development, but it’s like one of those secret military space shuttle launches where they only gave you a launch “window.” My window: later this month. 😉 Stay tuned.
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