It’s been quite an eventful twelve months. Went to Japan, got my second short story published in an actual anthology (as in, a real book!), took a long delayed deep dive into video editing learning under an incredible Hollywood TV editor, and was finally, finally planning on starting a top-to-bottom rebranding of this site when… Continue reading NOPE
Author: Neal Wiser
Hi, I’m Neal Wiser, President of Neal Wiser Consulting. I have 15+ years experience in the Interactive Marketing, Technology and Entertainment industries. My consulting practice is focused on maximizing results for both large and small clients ranging from Government and the Fortune 500 to small, “Mom & Pop” businesses. My clients have included Comcast, USPS, Hyundai, DreamWorks Studios, MLB, 20+ pharmaceutical brands & NASA. Click About Me to learn more.
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NEW STUFF COMING!!!
This is just a short message to let you know that, after a ridiculously long hiatus, I’m working on a new site with lots of new content. It’ll be here soon.
It Only Looks Like I Stopped Blogging
A lot of people have recently been asking me why I’ve stopped blogging. The answer is simple; I haven’t stopped. I’ve simply reprioritized my writing time. Once upon a time, I worked in Hollywood (Paramount, Warner Bros., etc.) and was just starting to break through as a screenwriter. While I got a few lines on… Continue reading It Only Looks Like I Stopped Blogging
Don’t You Know Your Own Email Address?
Seriously, do you know it? Because someone obviously doesn’t. Read on to find out what I’m talking about. When doing business online, it’s really very, very important to type your email address correctly. Since last spring, I have received everything from general emails and newsletters to confidential corporate documents from someone who has a similar… Continue reading Don’t You Know Your Own Email Address?
Ever Cook a Thanksgiving Turkey Using a Recipe for Sushi?
The Difference Between Goals and Objectives It’s amazing how many people just throw up a website without having a clear idea about their Goals and Objectives. While a website is a necessity, you’ve got to ask yourself a few, very important questions before you begin. Even if you only take a few minutes, use those… Continue reading Ever Cook a Thanksgiving Turkey Using a Recipe for Sushi?
The Fault in Our Marketing
Is poor marketing to blame when Tom Cruise gets trounced at the Box Office? I used to work in Hollywood and still love following the financial performance of films at the box office. Every week, the studios roll out their latest products and the opening weekend’s box office performance has huge ramifications throughout the industry.… Continue reading The Fault in Our Marketing
6 Reasons Why Exclusive Game Apps Set a Dangerous Precedent
It will cause long-term risks for some developers, and users. The Wall Street Journal reported that tech giants Apple and Google have been cutting deals with various game developers offering prominent marketing space on their respective app stores in exchange for exclusivity. On the surface, this may seem like a great opportunity for developers. The… Continue reading 6 Reasons Why Exclusive Game Apps Set a Dangerous Precedent
Is Half of Marketing in Just Showing Up?
Targeted marketing is critical, but prospects need to have somewhere to go. The goal of marketing is getting qualified prospects to take a desired action after being exposed to your message. What that action is may vary depending on those goals, but nothing is going to happen if your prospects don’t see your message. To… Continue reading Is Half of Marketing in Just Showing Up?
The Reason Why Twitter is No Longer an Innovation Machine
I used to write a lot about Twitter for twitip.com. It was a new and exciting form of communication. Twitter was innovative, not only for what it was, but for the way that it encouraged and breed that innovation. At one point, there were hundreds of third-part services and applications built around the service. Twitter… Continue reading The Reason Why Twitter is No Longer an Innovation Machine
How My Fridge Manages My Milk Subscription
A fascinating post on Mashable called, “Advertising’s Next Frontier: The Internet of Everything,” talks about the opportunities and potential for advertisers on the emerging “Internet of Things” (or, IoT). For those who don’t know, the IoT any object from your shirt to your refrigerator all being connected on the Internet. For some people this sounds… Continue reading How My Fridge Manages My Milk Subscription