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All Posts Tagged Tag: ‘marketing’

  • Paramount Pictures

    It Only Looks Like I Stopped Blogging

    A lot of people have recently been asking me why I’ve stopped blogging. The answer is simple; I haven’t stopped. I’ve simply reprioritized my writing time. Once upon a time, I worked in Hollywood (Paramount, Warner Bros., etc.) and was just starting to break through …

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  • Missing The Target 300x300

    Is Half of Marketing in Just Showing Up?

    Targeted marketing is critical, but prospects need to have somewhere to go. The goal of marketing is getting qualified prospects to take a desired action after being exposed to your message. What that action is may vary depending on those goals, but nothing is going …

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