Series: 4 Marketing Lessons from a Trip to Italy (Part 3 of 4) How the Real World can Teach You About Marketing So far in my 4 Marketing Lessons from A Trip to Italy series, we’ve discussed the importance of being both where your customers are and creating barriers to entry. Today I’ll discuss the importance of… Continue reading How to Stand Out from the Competition (Lesson 3)
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Using Marketing to Create Barriers to Entry (Lesson 2)
Series: 4 Marketing Lessons from a Trip to Italy (Part 2 of 4) How the Real World can Teach You About Marketing Yesterday, I discussed the need to Be Where Your Customers Are and learned that having a presence where your customers hang out can really pay off. Of course, it helps if your competition is absent,… Continue reading Using Marketing to Create Barriers to Entry (Lesson 2)