Series: 4 Marketing Lessons from a Trip to Italy (Part 3 of 4) How the Real World can Teach You About Marketing So far in my 4 Marketing Lessons from A Trip to Italy series, we’ve discussed the importance of being both where your customers are and creating barriers to entry. Today I’ll discuss the importance of… Continue reading How to Stand Out from the Competition (Lesson 3)
Tag: Italy
Using Marketing to Create Barriers to Entry (Lesson 2)
Series: 4 Marketing Lessons from a Trip to Italy (Part 2 of 4) How the Real World can Teach You About Marketing Yesterday, I discussed the need to Be Where Your Customers Are and learned that having a presence where your customers hang out can really pay off. Of course, it helps if your competition is absent,… Continue reading Using Marketing to Create Barriers to Entry (Lesson 2)
Be Where Your Customers Are (Lesson 1)
Series: 4 Marketing Lessons from a Trip to Italy (Part 1 of 4) How the Real World can Teach You About Marketing One of the (few) great things about having a wife who travels for business is that sometimes I get to join her. It’s a great setup; she works for a few days (sometimes I’ll help)… Continue reading Be Where Your Customers Are (Lesson 1)