It Only Looks Like I Stopped Blogging
A lot of people have recently been asking me why I’ve stopped blogging. The answer is simple; I haven’t stopped. I’ve simply reprioritized my writing time. Once upon a time, I worked in Hollywood (Paramount, Warner Bros., etc.) and was just starting to break through …
Read MoreIs Half of Marketing in Just Showing Up?
Targeted marketing is critical, but prospects need to have somewhere to go. The goal of marketing is getting qualified prospects to take a desired action after being exposed to your message. What that action is may vary depending on those goals, but nothing is going …
Read MoreWhen Good Headlines Go Bad (or, Oops! Did I Say That?)
Back on January 9th, I posted on this site an article with the title, “Are 947 Marketing Tools Enough?” The article was in response to the latest “marketing technology landscape supergraphic” by Scott Brinker, CTO of Ion Interactive. This year’s graphic was exceptional for two reasons: …
Read MoreYour Business isn’t Yours Anymore; It Belongs to Your Customers
You might think that your business belongs to you and/or a group of shareholders. While you may own the legal rights to the physical means of production; the buildings, the equipment, or the intellectual property and brands, the reality is that slowly, certainly, you’re losing control.
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