It will cause long-term risks for some developers, and users. The Wall Street Journal reported that tech giants Apple and Google have been cutting deals with various game developers offering prominent marketing space on their respective app stores in exchange for exclusivity. On the surface, this may seem like a great opportunity for developers. The… Continue reading 6 Reasons Why Exclusive Game Apps Set a Dangerous Precedent
Category: Technology
How My Fridge Manages My Milk Subscription
A fascinating post on Mashable called, “Advertising’s Next Frontier: The Internet of Everything,” talks about the opportunities and potential for advertisers on the emerging “Internet of Things” (or, IoT). For those who don’t know, the IoT any object from your shirt to your refrigerator all being connected on the Internet. For some people this sounds… Continue reading How My Fridge Manages My Milk Subscription
Navigating the Marketing Tool Ecosystem
Scott Brinker, CTO of Ion Interactive has just released version 3.0 of his “marketing technology landscape supergraphic,” and it’s an eye-popper. In this latest version, Brinker identifies 947 companies who offer various tools to marketers (Brinker even admits that the “graphic is not comprehensive. It is just a sample”). That’s a lot of tools! Granted,… Continue reading Navigating the Marketing Tool Ecosystem