You might think that your business belongs to you and/or a group of shareholders. While you may own the legal rights to the physical means of production; the buildings, the equipment, or the intellectual property and brands, the reality is that slowly, certainly, you’re losing control.
Author: Neal Wiser
Hi, I’m Neal Wiser, President of Neal Wiser Consulting. I have 15+ years experience in the Interactive Marketing, Technology and Entertainment industries. My consulting practice is focused on maximizing results for both large and small clients ranging from Government and the Fortune 500 to small, “Mom & Pop” businesses. My clients have included Comcast, USPS, Hyundai, DreamWorks Studios, MLB, 20+ pharmaceutical brands & NASA. Click About Me to learn more.
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The New True (or, The Internet: The Incredible Credibility Machine)
There’s an old saying, “don’t believe everything you read in the newspapers.” Obviously, this advice applies to the Internet. …As the Internet has become the medium of choice for uncounted millions around the globe, it has also acquired the power to grant credibility not only to fringe and potentially dangerous ideas, but even to outright lies… Why is this a problem? …because there is a growing culture that is accepting the malleability of truth.