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Don’t You Know Your Own Email Address?

Doh_300x300Seriously, do you know it? Because someone obviously doesn’t. Read on to find out what I’m talking about.

When doing business online, it’s really very, very important to type your email address correctly. Since last spring, I have received everything from general emails and newsletters to confidential corporate documents from someone who has a similar email address to my own, but who is consistently mistyping it.

To be sure, everyone makes mistakes. When I started receiving these emails, I ignored and deleted them. Then I received a confidential bid for a project that, obviously, I wasn’t supposed to see.

What did I do?

Fortunately for the business (and the intended email recipient) I’m a nice guy. I contacted them and let them know what happened.

They were embarrassed.

They apologized.

They said “thank you.”

And the emails continue to arrive.

Which Brings Us to Today 

This morning, I received the login credentials (WordPress Admin URL, user name and password) to a company’s new website.

Imagine what could happen to this company. With access to their primary communications channel, an unscrupulous person could not merely cause havoc; they could destroy the business and ruin reputations.

This is very serious. A business has put someone in a position of responsibility and that person is consistently placing that business at risk.

So, when you sign up for anything online, make sure you provide your proper email address. You might just save your job.

About the Author

Neal WiserHi, I’m Neal Wiser, President of Neal Wiser Consulting. I have 15+ years experience in the Interactive Marketing, Technology and Entertainment industries. My consulting practice is focused on maximizing results for both large and small clients ranging from Government and the Fortune 500 to small, “Mom & Pop” businesses. My clients have included Comcast, USPS, Hyundai, DreamWorks Studios, MLB, 20+ pharmaceutical brands & NASA. Click About Me to learn more. You can also connect with me via on LinkedIn, Twitter, Google+ and Facebook). And please don’t forget to subscribe to my Newsletter (Click Here).View all posts by Neal Wiser →

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